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This privacy policy explains how personal data is collected and used when you use our website. It also explains how we process any data that you supply to us on this website, for instance to request a quote or to use our online services.

Ultra Allied Business Services T/A Ultra Healthcare Solutions is the Data Controller for any personal data that you supply to us as part of the services you are contracted to receive from us. As our client, you are our data subject.

Our address is

UABS T/A Ultra Health Care Solutions
No 55B Basepoint Business and Innovation Centre,

Metcalf Way,

Crawley, West Sussex,

RH11 7XX

Telephone 02080640909

Ultra Healthcare Solutions is a company within the Ultra Allied Business Services Group of Companies.

Ultra Healthcare Solutions has a Data Protection Officer who can be contacted at at

No 55B Basepoint Business and Innovation Centre,

Metcalf Way,

Crawley, West Sussex,

RH11 7XX


What personal data we collect

We will obtain personal data about you (such as your name, address, email address, telephone number) whenever you complete an online form.

For example, we will obtain your personal data when you register to use the Site, send us feedback, post material, contact us for any reason, sign up to a service, enter a competition, purchase goods or services or as part of the provision of your existing contractual services

We may monitor your use of this website through the use of cookies and similar tracking devices. For example, we may monitor how many times you visit, which pages you go to, traffic data, location data, weblogs and other communication data whether required for billing purposes or otherwise, the originating domain name of a user’s internet service provider, IP address, operating system, browser type. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. Please see further the section on ‘Use of cookies’ below.

Occasionally we may receive information about you from other sources (such as credit reference agencies) which we will add to the information which we already hold about you in order to help us provide goods and services.


What we do with your personal data

We will use your personal data for any one or more of the following purposes: to help us identify you and any accounts you hold with us; administration; research, statistical analysis and behavioural analysis; customer profiling and analysing your purchasing preferences; marketing—see ‘Marketing and opting out’ below; fraud prevention and detection; to prevent and/or detect crime; billing and order fulfilment; credit scoring and credit checking—see ‘Credit checking’ below; customising this Site and its content to your particular preferences; to notify you of any changes to this Site or to our goods and services which may affect you; improving our goods and services; to allow you to participate in interactive features of the Site; in the event we sell or buy any business or assets.

The following table sets out how we handle your personal data and our legal basis for doing so under GDPR and the Data Protection Act 2018.

What we do

Our legal basis under GDPR

Use the personal data that you provide on our web forms and questionnaires

Article 6(1)(b) – when you provide us with your personal data, for instance to obtain a quote for our services, this is a necessary step to take at the request of the data subject prior to entering into a contract

Provide goods and services to you

Article 6(1)(b) – this is necessary for the performance of a contract with you, our data subject

Provide our online services

Article 6(1)(b) – this is necessary for the performance of a contract with you, our data subject

Contact you regarding the services we provide

Article 6(1)(f) – we need to contact you for our legitimate interests so that we can gather more information for the provision of our services, or to deliver those services most effectively

Retain your data under our data retention policy after your contract has expired

Article 6(1)(f) – we need to retain your personal data for only as long as necessary under the law to protect our legitimate interests

Where you require us to make Reasonable Adjustments to enable you to attend a meeting or interview, we may require further information from you.

Article 9(2)(a) of GDPR (explicit consent).


If this includes information about your physical or mental health, such information (being sensitive personal data, Special Category data), will only be used by us, with your explicit consent, to assess your eligibility for Reasonable Adjustments. We will not share or disclose it to others.

You can withdraw your consent as anytime by contacting us. Please note that we may not be able to process your request for Reasonable Adjustments if you do this.

The following table sets out the categories of personal data that we obtain.

Personal Data


Name, postal address, email address, website, identification number, location data, online identifier – these are classed as personal data

This data is provided by you on our web forms and questionnaires when you register to use the Site, send us feedback, post material, contact us for any reason, sign up to a service, enter a competition, purchase goods or services or as part of the provision of your existing contractual services.

This data may be provided if you apply for a job opportunity.

Special categories of personal data are racial or ethnic origin, political opinions, sex life, sexual orientation, religious or philosophical beliefs, trade union membership, genetic data, biometric data for the purposes of uniquely identifying a natural person, or data concerning health

This data may be required by us to make Reasonable Adjustments to enable you to attend a meeting or interview, we may require further information from you.


We may collect, hold, use and disclose the information collected to compile statistical data and to; maintain our database; develop/improve our website; respond to any email enquiries; notify you of any upcoming marketing, training or other events that you have opted in to; provide you with publications; manage quality control; manage systems administration; attend to compliance issues; provide you or your organisation with advice and determine suitability for employment.

We will not use or disclose your personal information for any other purpose which is not related (or in the case of sensitive information, directly related) to the above purposes without your consent, unless otherwise authorised, required or permitted under the laws of England and Wales. The Group does not sell your data to third parties.

If you no longer wish to receive information about our services, please send an email to our Group Data Protection and Compliance Officer ( advising that you do not wish to receive further information.

Will we disclose your data?

Personal data will only be disclosed on a confidential basis to external service providers so that they can provide services such as financial or administrative services in connection with the operation of our business; and to any person (where necessary) in connection with their services, such as law enforcement, regulatory authorities, partners or advisors; or to companies within the Peninsula Group in the UK.

The handling of these operations is governed by a data processing contract between us and our external service provider, ensuring a commitment to the principals of the GDPR and the Data Protection Act 2018. We ensure external service providers are only authorised to use personal data for the limited purposes specified in our agreement with them.

How long we keep your personal data

Personal data from our data subjects is retained in line with our data retention policy. The Group keeps most data for 7 years, which covers the 6 years by law in which we have to keep certain information for a minimum of 6 years plus the current year. Personal data that is no longer necessary to be kept under the Group’s data retention policy will be deleted. Under the Group’s data retention policy, there are certain exemptions in relation to financial data and health data. A copy of the Group’s data retention policy can be made available upon request.


Your Rights

You have the following rights in relation to personal data held on you by the Group:

  • The right to be informed about how personal data is used – (this notice)
  • The right to access a copy of personal data that the Group holds about you
  • The right to rectification of any errors in personal data held by the Group
  • The right to erasure of any personal data
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • Rights in relation to automated decision-making including profiling


If you wish to learn more about these rights and how they operate, please look at the ICO’s website

The Group does not operate any automated decision-making systems.

You have a right to request a copy of the personal data that we hold about you. If you would like a copy of some or all of your personal data, please email,uk or write to our Group Data Protection and Compliance Officer at 6 Skelmersdale Walk, Crawley, RH11 6EP. Proof of your identity will be required for security purposes.

If you are unhappy with the response that you receive from us when you exercise your GDPR rights or Data Protection Act 2018 rights, you have the right to lodge a complaint to the ICO. More guidance about raising a complaint with us is available on the ICO’s website and for raising a complaint with the ICO, more information is available on


Cookies Policy

This notice explains how we use cookies and similar technologies on our websites and mobile applications to help provide you with the best possible online experience. New regulations will change the way in which the use of cookies is governed in the future and we’ll update this notice once those changes come into effect.

What are Cookies?

A “Cookie” is usually a small text file that contains a unique identifier, made up of letters and numbers.

How do I change my cookie settings?

You can change your cookie preferences at any time by clicking on the ‘Opting Out links provided for each cookie listed below.

Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit or

Find out how to manage cookies on popular browsers:

Google Chrome
Microsoft Edge
Mozilla Firefox
Microsoft Internet Explorer
Apple Safari

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit

You can also amend your general cookie settings at: by selecting your country and ‘your ad choices’.

How do Cookies work?

Cookies are created when you use your browser to visit another website. The identifier which forms part of the Cookie is sent from a web server to a web browser and is then stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. This is in turn stored on your device when you visit a website on your computer or an app on your phone.

A Cookie can be a ‘Session Cookie’ or a ‘Persistent Cookie’.

  • A Session Cookie will expire when the user session is terminated, and the web browser closed.
  • A Persistent Cookie, however, will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date.

Cookies are used to collect visitor behaviour information as well as tracking your movements within the site or web page. Cookies can help you to resume where you left off, remember your registered login details, and content preferences as well as other customisation functions. They do not typically contain any information that personally identifies a user. 

At a basic level Cookies will: 

  • Allow the site to work properly, and help keep it secure
  • Help us understand how people use the website
  • Make the site easier to use by remembering information that you’ve entered,
  • Improve your experience by showing you information that’s relevant to you.

How do we use Cookies?

There are several different types of cookies which we use for a range of objectives when you visit and accept them through our webpage when you initially visit our website. We may use Cookies to authenticate you as a new visitor to our website, which in turn improves your browsing experience as you navigate through our pages and services.

Essential Cookies

These are required for the operation of the website. They let you move around our websites and use all the features. Without them, you wouldn’t be able to do things such as submitting an enquiry to us via our contact form.

If you block these cookies, we cannot guarantee access to the services provided through the website or be sure how the website will perform during your visit.

Performance Cookies

These simply help us improve the way our website works. They tell us how people use each page, which ones are most commonly viewed, or whether any errors occurred.

Targeting Cookies

These cookies help make sure the adverts you see on your screen are relevant to your personal preferences and are useful to you. For example, if you’re shopping online for a personal loan, you might see more advertisements for personal loans pop up. This is simply because the cookie has detected what you’re looking for.

Social Media Cookies

These cookies enable you to share content on this website via your social media platforms such as Linked In, Facebook and Twitter.


We also use cookies to add additional security to our user accounts in order to protect our website and services and similar technologies in emails. These help us to understand whether you’ve opened an email and how you’ve interacted with it. Cookies may also be set if you click on a link within the email. We may also use cookie data to compile statistical reports on website activity. We may also maintain data which confirms when Cookie consent was attained.

What Third-Party Providers do we use?

As well as using first party cookies directly from us, from time to time, we may use targeting cookies from a number of our third-party providers and marketing partners. We may also use their Cookies to also help deliver adverts relevant to your interests. These cookies can track your browsing history across various websites.

The Third-Party Cookies we currently use are:

Google Analytics
Google Optimizely

Our website uses the performance Cookie, Google Analytics, which is a web analytics service provided by Google. This is a type of targeting cookie and does not directly identify anyone. You can opt-out of having your anonymised browsing activity within websites recorded by analytics cookies.

For more information on Google Analytics, including details of how to block these cookies specifically, please see: 

Our group companies may receive the personal data of end users as a consequence of using a google product, depending on the nature of your interaction with us.

Our website may contain links to other sites. This cookie policy only applies to this website so when you link to other provider’s websites, you should read their own privacy policy.

How can you Manage Cookies?

You are within your rights to restrict or block Cookies we set, and you can do this through your browser settings, device settings or amending your preferences below. You may withdraw your consent and amend your cookie settings at any time.

You can set your browser not to accept cookies. Each of our third-party provider’s individual policies will also tell you how to remove their cookies from your browser. However, please be aware that in a few cases some of our website features may not function as a result.

If you don’t want to accept cookies in e-mails, you can set your internet browser to restrict or reject cookies, or you can close the email before downloading any images or clicking any links. Each browser will have different settings to enable you to do this, for example, Mozilla Firefox, Apple Safari and Google Chrome. Please visit their individual cookie policies for further information.

What is Pixel Tracking?

Some pages on the website and our emails contain pixel tags, which are also referred to as web beacons, web bugs, tracking pixels, java tags and clear gifs.

The tags on our website do not collect or store any personal/identifiable data and we only associate with reputable advertisers or services, who share the same values in keeping compliant to data protection laws and regulations.

Pixel Tracking allow us and our advertisers or service providers to:

  • Collect non-identifiable cookie data;
  • Customise the communications we send you and the content provided to you on our website when required;
  • Retarget users who have been directed to us from social media platforms such as Facebook, Twitter and LinkedIn; and
  • Collect statistics regarding the way you use the website and interact with the emails we send you

Other websites

Our website may contain links to other sites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policy.

How to contact us

Please review the website regularly as this statement may change from time to time.  If you have any questions about our privacy policy or information we hold about you please contact:

Group Data Protection and Compliance Officer

Telephone 02080640909


Ultra Allied Business Services/A Ultra Healthcare Solutions
No 55B Basepoint Business and Innovation Centre,

Metcalf Way,

Crawley, West Sussex,

RH11 7XX

Telephone 02080640909

Revised 21/10/2020

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